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Christine Perfetti of User Interface Engineering (UIE) wrote today on this same topic, and she agrees with me! Ha! (Please allow me the pleasure of gloating just a little.)

From what I can tell, the researchers didn’t find any actual evidence that users will leave a site after 50 milliseconds if they find a site visually unappealing. The problem with Lindgaard’s conclusions is that the research didn’t study how users behave when they’re trying to accomplish their tasks.

Read the whole blog entry here: http://www.uie.com/brainsparks/2006/01/18/snap-decisions-on-the-web/


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